The World Branding Forum (“WBF”) awarded 118 well-known national and global brands from 38 countries as the winners of the 2015-2016 World Branding Awards (“WBA”) on September 24 in London. Chunghwa Telecom was the only Taiwanese telecom operator to win the national “Brand of the Year” of Taiwan, demonstrating its outstanding brand value and customer loyalty. Vice President Ho Hsu-Hui, Head of Public Affairs of Chunghwa Telecom, stated at the ceremony in Kensington Palace, “The success of our business is powered by our user loyalty and leading market share. Our premium brand also carries great value with current and potential customers. This award shows once again that for customers in Taiwan, Chunghwa Telecom is the only long-lived leading brand choice in any market condition.”
According to Peter Pek, Chief Executive of the WBF, the organization’s brand valuation process evaluates and ranks companies based on financial performance, as well as advertising, public relations, marketing and social media engagement activities.
Richard Rowles, Chairman of World Branding Forum stated, “As half of the voting is done by consumers, the winners of the awards clearly demonstrate that they have built strong brand loyalty among their customers and fans.”
As the leading Taiwanese ICT player, Chunghwa Telecom has maintained its commitment to practicing its core brand value, “Always Ahead” – a value for which it has continuously been awarded by the global community. In addition to being the only telecom operator in Greater China included in the Dow Jones Sustainability Index (“DJSI”) World as well as DJSI-Emerging Markets for the past three years, Chunghwa Telecom, with its solid brand value, advances its record by taking home the national-tier “Brand of the Year” award in 2015. Chunghwa Telecom, alongside SEIKO of Japan, Samsung of Korea, and ANZ of the Australia, has become a national brand benchmark as acknowledged by the WBF.
According to the WBF, the national-tier WBA winners should be truly exceptional household names in their home countries. As the award winner that has been such a large part of the Taiwanese people’s lives for decades, Chunghwa Telecom will continue its commitment to advancing broadband and mobile technology as well as to exploring digital convergence services to enable a smart and convenient digital life for people, families and enterprises.
About Chunghwa Telecom
Chunghwa Telecom (TAIEX 2412, NYSE: CHT) (“Chunghwa” or “the Company”) is Taiwan’s largest integrated telecommunications services company that provides fixed-line, mobile, broadband, and internet services. The Company also provides information and communication technology services to corporate customers and is expanding its cloud computing services. In recent years, Chunghwa has been actively involved in corporate social responsibility and has won domestic and international awards and recognition. For more information, please visit our website at www.cht.com.tw.
About World Branding Awards and World Branding Forum
The World Branding Awards is the premier awards of the World Branding Forum. The Awards recognizes the achievements of some of the best brands in the World.
The World Branding Forum (WBF) is a global, registered non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. This concludes those who work in branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org
