Chunghwa Telecom, long committed to ESG and sustainable development, once again teamed up today (April 4) with Taiwan’s badminton champion and Chunghwa Telecom’s Sustainability Ambassador, Tai Tzu-ying, to host the “Sustainability in Action – Moving Forward with Tai” tree-planting event in Budai Township, Chiayi County. The event welcomed distinguished guests including Deputy Director-General Chang Tai of the Forestry and Nature Conservation Agency, Ministry of Agriculture; Deputy Magistrate Liu Pei-Tung of Chiayi County; Director Lee Ting-Chung of the Chiayi Branch, Forestry and Nature Conservation Agency, Ministry of Agriculture; and Director Hsu Chen-Neng of the Southwest Coast National Scenic Area, Tourism Administration, Ministry of Transportation and Communications joined together in planting trees to protect the planet. This initiative will see the planting of 1,800 coastal windbreak trees along the Budai coastline, turning words into action in supporting ecological protection. Chunghwa Telecom’s eight-year 150,000-tree afforestation and restoration plan is a testament to the company’s unwavering commitment to preserving ecosystems in Taiwan.
Restoring Habitats of Endangered Species in Taiwan and Preserving Biodiversity
As part of Chunghwa Telecom’s eight-year reforestation and sustainability project aimed at planting 150,000 trees, the company has thus far reforested 38.14 hectares and planted over 77,139 trees. This latest initiative focuses on the No. 1920 Windbreak Protection Forest in Haomei Village, located in the southwestern corner of Budai Township, Chiayi County. Prioritizing native Taiwanese tree species, the project builds a multi-layered landscape forest beneath existing Casuarina equisetifolia and Melaleuca trees. A total of 1,800 saplings—including species that attract butterflies and birds, such as Pittosporum pentandrum, Ardisia sieboldii, Scaevola taccada, and Phoenix hanceana var. formosana—will be planted. The project aims to enhance scenic and recreational value while protecting coastal forest ecosystems and promoting soil and water conservation.
Chunghwa Telecom Chairman Alex C.C. Chien was present at the Budai coastline today, joined by Deputy Director-General Chang Tai of the Forestry and Nature Conservation Agency, Ministry of Agriculture; Deputy Magistrate Liu Pei-Tung of Chiayi County; Director Lee Ting-Chung of the Chiayi Branch, Forestry and Nature Conservation Agency; Director Lee Chih-Min of the Forest Industry Division and Director Fan Chia-Hsiang of the Forest Management Division, both from the Forestry and Nature Conservation Agency; Director Hsu Chen-Neng of the Southwest Coast National Scenic Area, Tourism Administration, Ministry of Transportation and Communications; Village Chief Su Yuan-Hsun of Haomei; Chairman Tsai Hsin-Neng of the Haomei Community Development Association; Principal Tsai Jui-Fang of Haomei Elementary School; along with teachers, students, and other distinguished guests to plant the first batch of tree saplings by hand.
Chairman Chien remarked, “Chunghwa Telecom has never ceased its efforts in promoting green, low-carbon sustainability. We continue to collaborate with the Forestry and Nature Conservation Agency and our Sustainability Ambassador Tai Tzu-ying to bring afforestation efforts to townships and villages across Taiwan—from mountain forests to coastal areas—restoring the environment, protecting biodiversity, and mobilizing large-scale corporate volunteer teams to engage in beach and mountain cleanups, contributing with enthusiasm to the protection of our planet.”
Government Commends Chunghwa Telecom for Its Concrete Environmental and Carbon Reduction Actions
Forestry Agency Deputy Director Chang Tai remarked that Chunghwa Telecom’s collaboration with the Forestry and Nature Conservation Agency on tree planting and afforestation projects—promoting native tree species across Taiwan, supporting government-led reforestation, and contributing to environmental education and biodiversity awareness—is very well recognized. He hopes that such corporate commitment will inspire more companies and individuals to join in creating a better, more sustainable environment for future generations.
Technology-Driven Sustainability: Harnessing Industry Influence
In addition to its afforestation efforts, Chunghwa Telecom is actively aligning with global movements toward net-zero emissions and low-carbon transformation. The company has adopted advanced energy-saving technologies and increased its use of green electricity to reduce its operational carbon footprint. Moving forward, Chunghwa Telecom will continue its leading role in the industry’s low-carbon transition, while encouraging the public to adopt sustainable habits in daily life, such as energy conservation, carbon reduction and resource recycling, Chunghwa Telecom strives to build a truly sustainable future together.
