Sustainability

Brand Management

 

Chunghwa Telecom has long been maintaining a brand image of stability, innovation and consumer-centric values by packaging our professional, convenient, and diverse ICT services with marketing creativity. In a crowded and competitive industry, Chunghwa Telecom managed to stand out among others and win consumers’ preference and market share by maintaining our stature as the “industry leader” and devotee of the best digital lifestyle.

Chunghwa Telecom adopts a centralized brand management approach that caters for the individuality of each brand. The President is responsible for offering guidance for the creation, management and alteration of brands; these decisions are communicated with branch managers for execution in line with the group’s brand strategy. Branch managers may customize the brand to a certain extent to suit their locality.

 

Chunghwa Telecom has long been maintaining a brand image of stability, innovation and consumer-centric values by packaging our professional, convenient, and diverse ICT services with marketing creativity. In a crowded and competitive industry, Chunghwa Telecom managed to stand out among others and win consumers’ preference and market share by maintaining our stature as the “industry leader” and devotee of the best digital lifestyle.

Chunghwa Telecom adopts a centralized brand management approach that caters for the individuality of each brand. The President is responsible for offering guidance for the creation, management and alteration of brands; these decisions are communicated with branch managers for execution in line with the group’s brand strategy. Branch managers may customize the brand to a certain extent to suit their locality.