Brand Management
The brand manager (general manager) is responsible for supervising the establishment, management, modification of all brands, as well as communicating via corporate social responsibility (CSR) meetings to all business group deputy brand managers.
The deputy brand managers of individual business groups (general managers of subsidiaries) are responsible for implementation of Chunghwa Telecom's (CHT) overall brand strategy, including manipulating their respective brands independently within the authorized scopes.
Brand Strategy & Brand Framework
- Brand strategy : CHT's centralized strategy tends to balance the developmental needs of different areas.
- Brand management : CHT has established a corporate brand manager position responsible for drafting, controlling, and adjusting its brand strategy, while its subsidiaries bear the implementation responsibilities.
- Brand framework : CHT has adopted a centralized brand framework while exhibiting brands independently.
CHT Introduces New Supplementary Images and Colors to its Corporate Identity System (CIS)
CHT has been consistently leading the developments of Taiwan’s telecommunication industry with its solid experience and professional leadership ever since its incorporation. In light of the challenges in this new century, CHT has pursued self-reform and enhancement programs and determined to over-haul its existing CIS. CHT has chosen bright stripes of orange, green and blue to infuse an entirely new spirit of technology, innovation, care, growth, passion and energy for the brand new corporate logo. The change not only represented the re-shaping and standardization of CHT’s external image but moreover, the internal recognition and realization of the overall concept. Each of CHT’s staff is also its brand manager. Their individual efforts in treating each customer with care will certainly contribute towards accumulating CHT’s overall brand value.
Effective July 2010, over 300 service locations of Chunghwa Telecom had put up a new sign board. CHT expects to provide the general public a refreshing feeling with its new logo/sign board and its caring services. CHT will introduce the new CI images and colors to several flagship retail stores planned to be open in 2011. These new flagship stores are designed in highlighting the new CI images to enhance the identity and images of the CHT brand to its customers, as well as creating a new brand image.
【The new images and meanings of CHT’s corporate Identity】
− Orange: passion, energy
− Green: growth, care
− Blue: technology, innovation
The brand manager (general manager) is responsible for supervising the establishment, management, modification of all brands, as well as communicating via corporate social responsibility (CSR) meetings to all business group deputy brand managers.
The deputy brand managers of individual business groups (general managers of subsidiaries) are responsible for implementation of Chunghwa Telecom's (CHT) overall brand strategy, including manipulating their respective brands independently within the authorized scopes.
Brand Strategy & Brand Framework
- Brand strategy : CHT's centralized strategy tends to balance the developmental needs of different areas.
- Brand management : CHT has established a corporate brand manager position responsible for drafting, controlling, and adjusting its brand strategy, while its subsidiaries bear the implementation responsibilities.
- Brand framework : CHT has adopted a centralized brand framework while exhibiting brands independently.
CHT Introduces New Supplementary Images and Colors to its Corporate Identity System (CIS)
CHT has been consistently leading the developments of Taiwan’s telecommunication industry with its solid experience and professional leadership ever since its incorporation. In light of the challenges in this new century, CHT has pursued self-reform and enhancement programs and determined to over-haul its existing CIS. CHT has chosen bright stripes of orange, green and blue to infuse an entirely new spirit of technology, innovation, care, growth, passion and energy for the brand new corporate logo. The change not only represented the re-shaping and standardization of CHT’s external image but moreover, the internal recognition and realization of the overall concept. Each of CHT’s staff is also its brand manager. Their individual efforts in treating each customer with care will certainly contribute towards accumulating CHT’s overall brand value.
Effective July 2010, over 300 service locations of Chunghwa Telecom had put up a new sign board. CHT expects to provide the general public a refreshing feeling with its new logo/sign board and its caring services. CHT will introduce the new CI images and colors to several flagship retail stores planned to be open in 2011. These new flagship stores are designed in highlighting the new CI images to enhance the identity and images of the CHT brand to its customers, as well as creating a new brand image.
【The new images and meanings of CHT’s corporate Identity】
− Orange: passion, energy
− Green: growth, care
− Blue: technology, innovation
