Sustainability

Brand Management

 

Chunghwa Telecom has long been maintaining a brand image of stability, innovation, and consumer-centric values by packaging our professional, convenient, and diverse ICT services with marketing creativity. In a crowded and competitive industry, Chunghwa Telecom managed to stand out among others and win consumers’ preference and market share by maintaining our stature as the “industry leader” and devotee of the best digital lifestyle.

Chunghwa Telecom adopts a centralized brand management approach that caters for the individuality of each brand. The President is responsible for offering guidance for the creation, management and alteration of brands; these decisions are communicated with branch managers for execution in line with the group’s brand strategy. Branch managers may customize the brand to a certain extent to suit their locality.

Brand Policy: A centralized strategy that accommodates the development of individual brands.

Brand Management: The head office outlines, controls and adjusts brand strategies throughout the Company, while individual branches execute them accordingly.

Brand Structure: Centralized brand structure while catering for the individuality of each brand.

Chunghwa Telecom has long been maintaining a brand image of stability, innovation, and consumer-centric values by packaging our professional, convenient, and diverse ICT services with marketing creativity. In a crowded and competitive industry, Chunghwa Telecom managed to stand out among others and win consumers’ preference and market share by maintaining our stature as the “industry leader” and devotee of the best digital lifestyle.

Chunghwa Telecom adopts a centralized brand management approach that caters for the individuality of each brand. The President is responsible for offering guidance for the creation, management and alteration of brands; these decisions are communicated with branch managers for execution in line with the group’s brand strategy. Branch managers may customize the brand to a certain extent to suit their locality.

Brand Policy: A centralized strategy that accommodates the development of individual brands.

Brand Management: The head office outlines, controls and adjusts brand strategies throughout the Company, while individual branches execute them accordingly.

Brand Structure: Centralized brand structure while catering for the individuality of each brand.